GTM-as-a-service provider combining software (Everlead), proprietary data, and consulting.

• Conducted competitive and market research into the GTM tech stack to inform Everlead's product positioning, differentiation narrative, and roadmap priorities - bridging market intelligence and product strategy
• Architected a new GTM motion targeting Enterprise SaaS Scale-ups from scratch - ICP definition, signal-based account identification, ABM playbook design, and fully agentic outbound workflow automation
• Designed and delivered GTM strategies for clients in media (signal-based direct sales motion), B2B electronics (partner business growth motion), and medtech (brand repositioning for a market-leading supplier)
• Advising C-level leadership on AI transformation - implementing AI-native strategies and workflows across the firm's offering and internal operations

Enterprise SaaS startup. Built Unyfy, a B2B2C fan platform builder for sports rights holders and media companies. Clients: FC Bayern München, Borussia Dortmund, Axel Springer.

• Defined the full MVP - wrote user stories and specs in the early stage; transitioned to strategic product ownership as the team scaled; remained closely involved in key decisions throughout
• Drove platform-level strategic initiatives: API and SDK rollout enabling large clubs to build on the platform; sponsor management tooling creating a direct revenue participation model
• Oversaw product marketing and customer-centric product development from launch; deliberately chose real SaaS infrastructure over the prevailing web3/NFT model - proved correct as that market collapsed
• Initiated a project connecting sports organizations with sustainability officers at Bundesliga clubs - exploring the intersection of sports platforms and ESG accountability

• Owned the full GTM motion - ICP, sales process, enterprise deal negotiation, and key account management across 20+ clients with ACVs ranging from €600 to €300k
• Led pitch and closing at FC Bayern München, Borussia Dortmund, and NBA athlete Dennis Schröder; scaled to 18 team members and €430k ARR on €3.5M raised
• Reached strongest-ever PMF indicators before an unforeseen investor circumstance and cap table dispute forced insolvency - not a product or market failure

Freelance consulting at the intersection of emerging technology, GTM strategy, and content-led thought leadership.

• Developed business and GTM strategies for multiple technology startups; produced investor materials, white papers, and pitch content
• Co-authored the cookbook Leftover - in deiner Küche steckt mehr als du denkst

Digital transformation consultancy. Joined as employee #1 on the day of founding; rose from Consultant to CEO over seven years.

• Led multiple product projects from strategy through build to launch, including the first social game created by a brand; oversaw product strategy, development coordination, and GTM execution
• Led the full B2B sales process throughout; managed client relationships to divisional director level at Turner Broadcasting Germany, BMW, and Deutsche Bank
• As CEO: full P&L responsibility, organisational redesign, rebrand to Eck Consulting; introduced a self-management operating model; built thought leadership via publishing and conference speaking

Mission-driven convention connecting food innovators, entrepreneurs, and social activists to accelerate a more sustainable global food ecosystem.

• Invented the concept, assembled the team, built the digital infrastructure, led brand development, marketing, and speaker acquisition
• Produced a 3-day fully digital convention with 30+ sessions; speakers included filmmaker Valentin Thurn and author Carolyn Steel
• Built community infrastructure around the event; handed over after the first edition - ran a second edition in 2021

Network assembling legal, academic, and business leaders in the emerging blockchain and distributed economy space.

• Co-authored the Token Classification Framework - widely referenced in the industry and cited in academic literature
• Organized knowledge-sharing events; produced publications on blockchain and the distributed economy
• Three of Liquiditeam's co-founders came directly from the uINC network

Independent content formats built in the global gravel racing niche during a deliberate creative period following Liquiditeam.

• Developed the Gracing podcast with professional cyclist Paul Voss; launched The Gravel Stack newsletter; built an end-to-end production workflow from scratch
• Grew Autsaid's English-speaking audience via community engagement; developed the concept for a premium community product