GTM-as-a-service provider combining software (Everlead), proprietary data, and consulting.

• Architected a new GTM motion targeting Enterprise SaaS Scale-ups from scratch - ICP definition, signal-based account identification, ABM playbook design, and fully agentic outbound workflow automation across a pipeline of ~60 accounts (scaling to ~500)
• Designed and delivered GTM strategies for clients in media (signal-based direct sales motion), B2B electronics (partner business growth motion), and medtech (brand repositioning for a market-leading supplier)
• Conducted market research into the GTM tech stack to inform product positioning and roadmap strategy for Everlead
• Collaborated with C-level leadership on AI transformation - implementing AI-native strategies and workflows across the firm's offering and internal operations

Enterprise SaaS startup. Built Unyfy, a fan platform builder for sports rights holders and media companies. Clients: FC Bayern München, Borussia Dortmund, Axel Springer.

• Owned the full commercial motion from day one - GTM strategy, ICP definition, sales process, enterprise deal negotiation, and key account management across 20+ clients with ACVs ranging from €600 to €300k
• Led pitch and closing at marquee accounts including FC Bayern München, Borussia Dortmund, and NBA athlete Dennis Schröder
• Defined product strategy and roadmap; wrote initial user stories and specs; drove strategic platform initiatives including API/SDK rollout and sponsor revenue tooling
• Scaled to 18 team members and €430k ARR on €3.5M raised; made a deliberate decision to build real SaaS infrastructure rather than follow the prevailing web3/NFT model - proved correct as that market collapsed
• Reached strongest-ever PMF indicators before an unforeseen investor circumstance and cap table dispute forced insolvency - not a product or market failure

Freelance consulting at the intersection of emerging technology, GTM strategy, and content-led thought leadership.

• Developed business and GTM strategies for multiple technology startups; produced investor materials, white papers, and pitch content
• Co-authored the cookbook Leftover - in deiner Küche steckt mehr als du denkst

Digital transformation consultancy. Joined as employee #1 on the day of founding; rose from Consultant to CEO over seven years.

• Led the full B2B sales process throughout - developing project concepts, negotiating mandates, and closing; managed client relationships to divisional director level at Turner Broadcasting Germany, BMW, and Deutsche Bank
• As CEO: full P&L responsibility, organisational redesign, and rebrand from Eck Kommunikation to Eck Consulting; introduced a self-management operating model to increase agility
• Led multiple product projects from strategy through build to launch, including the first social game created by a brand; oversaw six-figure project budgets

Mission-driven convention connecting food innovators, entrepreneurs, and social activists to accelerate a more sustainable global food ecosystem.

• Invented the concept, assembled the founding team, built the digital infrastructure, and led brand development, marketing, and speaker acquisition
• Produced a 3-day fully digital convention with 30+ sessions spanning food-tech startups, sustainable producers, and academics; speakers included filmmaker Valentin Thurn and author Carolyn Steel
• Built a community infrastructure around the event to sustain engagement beyond a one-off format; handed over to the team after the first edition to focus on Liquiditeam - the convention ran a second edition in 2021

Network assembling legal, academic, and business leaders in the emerging blockchain and distributed economy space - founded to establish credibility and rigour in a space full of noise.

• Co-authored the Token Classification Framework - a multi-dimensional tool for understanding crypto tokens, widely referenced in the industry and cited in academic literature
• Organized knowledge-sharing events connecting students and practitioners with domain experts; produced publications on blockchain and the distributed economy
• Three of Liquiditeam's co-founders came directly from the uINC network

Independent content formats built in the global gravel racing niche during a deliberate creative period following Liquiditeam.

• Developed the Gracing podcast in collaboration with professional cyclist Paul Voss; launched The Gravel Stack newsletter; built an end-to-end video production and publishing workflow from scratch
• Grew Autsaid's English-speaking audience via community engagement initiatives; developed the concept for a premium community product