GTM architect and revenue strategist with over a decade of operating experience across consulting, company-building, and advisory. Co-founded and led an enterprise SaaS business from zero - growing the team, building the GTM strategy, designing the full commercial motion, closing marquee accounts, and scaling the business close to €0.5 Mio ARR. Serial builder: co-founded a blockchain think tank, launched a sustainability convention, and now authors CRO Orgs - a publication on AI-native GTM.

Professional Experience
Senior Consultant - GTM Strategy & AI-Native RevenueJan 2026 - May 2026
Alex & Gross GmbH · Mannheim

GTM-as-a-service provider combining software (Everlead), proprietary data, and consulting.

  • Architected a new GTM motion targeting Enterprise SaaS Scale-ups from scratch - ICP definition, signal-based account identification, ABM playbook design, and fully agentic outbound workflow automation
  • Designed and delivered GTM strategies for clients in media (signal-based direct sales motion), B2B electronics (partner business growth motion), and medtech (brand repositioning for a market-leading supplier)
  • Conducted market research into the GTM tech stack to inform product positioning and roadmap strategy for Everlead
  • Advised C-level leadership on AI transformation - implementing AI-native strategies and workflows across the firm's offering and internal operations
Co-founder & Co-CEO - Product & GTMJun 2020 - Sep 2024
Liquiditeam GmbH · Brunswick (remote)

Enterprise SaaS startup. Built Unyfy, a fan platform builder for sports rights holders and media companies. Clients: FC Bayern München, Borussia Dortmund, Axel Springer.

  • Owned the full commercial motion from day one - GTM strategy, ICP definition, sales process, enterprise deal negotiation, and key account management across 20+ clients with ACVs ranging from €600 to €300k
  • Led pitch and closing at marquee accounts including FC Bayern München, Borussia Dortmund, and Axel Springer
  • Defined product strategy and roadmap; wrote initial user stories and specs; drove strategic platform initiatives including API/SDK rollout and sponsor revenue tooling
  • Scaled to 18 team members and almost €0.5 Mio ARR on €3.5M raised; made a deliberate decision to build real SaaS infrastructure rather than follow the prevailing web3/NFT model - proved correct as that market collapsed
  • Reached strongest-ever PMF indicators before an unforeseen investor circumstance and cap table dispute forced insolvency - not a product or market failure
Independent GTM & Digital Strategy ConsultantFeb 2017 - Jun 2020
Thomas Euler Consulting · Munich

Freelance consulting at the intersection of emerging technology, GTM strategy, and content-led thought leadership.

  • Developed business and GTM strategies for multiple technology startups; produced investor materials, white papers, and pitch content
  • Co-authored the cookbook Leftover - in deiner Küche steckt mehr als du denkst
CEO · Senior Consultant · ConsultantSep 2009 - Nov 2016
Eck Consulting · Munich

Digital transformation consultancy. Joined as employee #1 on the day of founding; rose from Consultant to CEO over seven years.

  • Led the full B2B sales process throughout - developing project concepts, negotiating mandates, and closing; managed client relationships to divisional director level at Telekom Deutschland, BMW, Deutsche Bank, and many others
  • As CEO: full P&L responsibility, organisational redesign, and rebrand from Eck Kommunikation to Eck Consulting; introduced a self-management operating model to increase agility
  • Led multiple product projects from strategy through build to launch, including the first social game created by a brand; oversaw six-figure project budgets
Founded & Built
Holy Tisch - Future Food Convention2020
Founder · Munich

Mission-driven convention connecting food innovators, entrepreneurs, and social activists to accelerate a more sustainable global food ecosystem.

  • Invented the concept, assembled the founding team, built the digital infrastructure, and led brand development, marketing, and speaker acquisition
  • Produced a 3-day fully digital convention with 30+ sessions; speakers included filmmaker Valentin Thurn and author Carolyn Steel
  • Built community infrastructure around the event; handed over to the team after the first edition - the convention ran a second edition in 2021
Untitled INC2017
Co-founder · Network & Think Tank

Network assembling legal, academic, and business leaders in the emerging blockchain and distributed economy space.

  • Co-authored the Token Classification Framework - widely referenced in the industry and cited in academic literature
  • Organized knowledge-sharing events; produced publications on blockchain and the distributed economy
  • Three of Liquiditeam's co-founders came directly from the uINC network
Gracing Podcast & The Gravel Stack NewsletterSep 2024 - Dec 2025
Founder · Heidelberg / Autsaid

Independent content formats built in the global gravel racing niche during a deliberate creative period following Liquiditeam.

  • Developed the Gracing podcast with professional cyclist Paul Voss; launched The Gravel Stack newsletter; built an end-to-end production workflow from scratch
  • Grew Autsaid's English-speaking audience via community engagement; developed the concept for a premium community product
Education
B.A. (Hons.) Public Relations - First Class
University of Bedfordshire, Luton UK · 2008-2009
PR Wirt WAM (staatl. anerkannt)
WAM - Die Medienakademie, Dortmund · 2006-2008

Lived and studied in the UK for one year (Luton, 2008-2009).

Thomas Euler
GTM Architect & Revenue Strategist
linkedin.com/in/thomaseuler  ·  @ThomasE
croorgs.substack.com
May 2026
Re
An open letter to my next employer
To whoever is building something worth building -

I am looking for my next role. This letter is a deliberate signal, sent to a specific type of company. Let me describe you.

You are building a B2B SaaS product - probably in a space that is either genuinely complex (AI, data, infrastructure, vertical software) or genuinely underserved. You are past the first chaos and into the second: the one where you have something that works, customers who believe in it, and a GTM motion that has not yet caught up with the opportunity. You know the problem. You are looking for someone who can solve it.

You are also, importantly, all-in on AI. Not "we use AI in our product." Not "we have an AI strategy deck." Actually restructuring how work gets done - from the ground up.

At Alex & Gross, I built a fully agentic outbound system from scratch: signal monitoring, account research via AI agents, ICP matching, enrichment, and individualized ABM playbooks per account - automated end-to-end, running on Python scheduling scripts, and a custom CRM I built in Monday.com. This is not a side project. It is the daily driver.

I want my next employer to be serious about token maxing - not in the crypto sense, but in the GTM sense: I want to build a state-of-the-art, AI-native GTM team. That means tokens can't be a scarce resource. But I don't waste them to be top of a ranking - I leverage them to get maximum signal-to-noise out of every interaction, every outbound touch, every customer conversation. As I wrote recently on Twitter: AI is all about scaling relevance. No spray and pray.

What I bring: I co-founded Liquiditeam and built the entire commercial motion from zero. 20+ clients, ACVs from €600 to €300k, deals closed personally at FC Bayern, Borussia Dortmund, and Axel Springer. Scaled close to €0.5 Mio ARR on €3.5M raised. I know what it looks like when GTM and product are misaligned, when the sales process is held together with hope and spreadsheets, and when a customer success function is not a function at all. I have lived all three, and I know how to build past them.

Before that: seven years spearheading digital transformation for enterprise clients and SMEs at Eck Consulting. I ended my stint as CEO - full P&L, B2B sales, and a reorg that introduced self-management before it was fashionable. Other things I build: my own consulting practice, a blockchain think tank, a sustainability food convention I invented and ran (I quit all of those when we properly started Liquiditeam). I also co-authored a cookbook, and became a leading voice in gravel racing. The non-linear path is not a bug. It is where the systems thinking comes from.

I write about AI-native GTM over on CRO Orgs. Read it before you reach out if you want to know exactly how I think. Then reach out if you like what you see.

What I am looking for: real scope, real ownership, a leadership team that understands the difference between complicated and complex, and a product I can sell because I actually believe in it. I care deeply about building the right way - so what and how I work is highly important to me. I'm open on title - CRO, Head of GTM, something we invent together. Not open on culture: I want to be part of a team that is driven by execution, values doing over talking and accepts failures as part of the process, is highly empirical and communicates openly and directly but with empathy. And of course, I would hope the entire leadership team is as AI-pilled as I am.

If this is you - or if you know someone this is - I would genuinely like to talk.

Thomas Euler  ·  Heidelberg, Germany
GTM Architect & Revenue Strategist
linkedin.com/in/thomaseuler
x.com/ThomasE
croorgs.substack.com